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A Leading Name in Marketing and Sales in the Hotel Industry
Mihran Kalaydjian Hospitality Advisors provides an unmatched level of direct sales support to Full Service, Select Service, Resort and Conference Center hotels. Team experts by brand and by hotel type ensure revenue optimization in group and transient business. You may have the most beautiful and well-run property, but it won't matter if you don't have guests filling your rooms. Rest assured, Mihran Kalaydjian Hospitality Advisors doesn't take a one-size-fits-all approach that you will find at other property marketing companies, but instead help you construct the custom marketing strategy that will be most effective for your hotel sales management. Mihran Kalaydjian Hospitality Consulting Firm sales and marketing approach focuses on:
Worldwide Sales Exposure By working with major hotel brands and positioning our portfolio of hotels on the Global Distribution Systems (GDS) and the Internet, Mihran Kalaydjian Hospitality Advisors effectively provides global exposure to its hotels. Business and leisure travelers, meeting planners, travel agents and wholesalers from around the world can access and book the properties, giving Mihran Kalaydjian Hospitality Advisors hotels unprecedented access to domestic and international markets. Customer Loyalty Programs By working closely with the major hotel brands and participating in their acclaimed loyalty programs, Mihran Kalaydjian Hospitality Advisors enables its portfolio of hotels to offer a variety of perks to their customers, such as membership points, frequent flyer miles, upgrades and other value-added promotions. Public Relations Mihran Kalaydjian Hospitality Advisors employs robust public relations campaigns—both traditional offline and online—to help our portfolio of hotels gain valuable exposure through the print and electronic media, in trade and consumer publications. Co-op Advertising Mihran Kalaydjian Hospitality Advisors is the producer and participant in co-op and joint advertising and promotional regional, national and international campaigns. This is a very effective and economical way to promote Mihran Kalaydjian Hospitality Consulting Firm in the print and electronic media. Joint e-Mail Marketing Campaigns Co-opetition is the right strategy in these difficult times. There has never been a better time for hospitality providers to work together with peers in the destinations we serve. Mihran Kalaydjian Hospitality Consulting Firm is working closely with national tourist offices, local Convention and Visitors Bureaus and other partners to develop joint e-mail marketing campaigns focusing on its major destinations. Media Purchasing Mihran Kalaydjian Hospitality Advisors uses a centralized media buying approach to leverage the advertising dollars of its portfolio of hotels. We work closely with our hotels to help create individual advertising campaigns. Through our media purchasing strategy, we assist properties in obtaining favorable industry rates for local advertising, enabling them to maximize their exposure and create exciting campaigns that really work. Tradeshows & Showcases Mihran Kalaydjian Hospitality Advisors sponsors participation in key industry tradeshows held all over the world. This participation ensures our hotels exposure to key decision-makers that can book their properties. A CULTURE OF SUCCESS Mihran Kalaydjian Hospitality Advisors has long been an innovator in hotel sales and marketing. From product positioning, to rate strategy to promotion and sales, Mihran Kalaydjian Hospitality Advisors works in tandem with the property’s management and sales team to assure the development and activity of a successful marketing plan specific to each property. Each hotel's marketing plan and sales strategy is focused on increasing revenues and REVPAR through aggressive market penetration and yield management. With the evolution of the importance of internet marketing and an optimized web presence, Mihran Kalaydjian Hospitality Advisors is using cutting edge online approaches in order to maximize exposure. |
"Our employees' are our business. We hire the finest people in the industry to provide extraordinary service for all of our 
We will develop several Sales & Marketing plans with budgets for the
property, which involves advertising, third party reservations, public relations and the local market. We have a large network for consulting our clients that includes operations, marketing and financial structure so our clients receive maximum benefit for their dollars invested in consulting. 
The Sales and Marketing department is setup regionally so as to maintain a “feet on the street” approach to the marketing and selling of our hotels. Providing leadership and guidance, our Regional Directors of Sales work in conjunction with property General Managers and Sales Teams to capitalize on market opportunities and leverage national campaigns. The guidance of an experienced team allows properties to maximize the potential revenue streams and ensure sales goals are met. Following is a sampling of the guidance and tutelage our seasoned hotel sales and marketing professionals provide to local operators and their teams.
Mihran Kalaydjian Hospitality Firm has a depth of sales and marketing talent at the corporate office that provides support to our hotels. We believe that our revenue growth year-after-year is enriched by their expertise and dedication.
We strategically plan our revenue growth at each hotel during our annual planning session and the plan is measured regularly. Our goal is for every hotel to perform above plan every month with the support of the sales and marketing team. |